A founder-friendly, conversational guide to CAC, payback windows, channel comparison, and figuring out which acquisition path matches your business model. Packed with real data and actionable insights. Table of Contents How to Calculate CAC What Counts as a “Good” CAC?…
Analytics Setup: What Metrics Startups Should Track
Master GA4 setup, identify critical KPIs, create dashboards, and measure what matters. Data-driven decisions from day one. Table of Contents Why Analytics Matter for Startups Google Analytics 4 Setup (Step-by-Step) Critical KPIs Every Startup Should Track Dashboard Creation and Visualization…
Building Your Startup Brand: From Zero to Recognition
How to create a brand that investors notice, customers remember, and competitors can’t copy. What You’ll Learn Why Your Brand Matters (More Than You Think) Brand Positioning: Finding Your Unique Place Know Your Target Audience (Deeply) Brand Values: The Founder’s…
Crafting a Winning Pitch Deck for Investors: A Founder’s Complete Guide to Raising Funds for Business
Raising capital is one of the most transformative milestones in the journey of a startup. Yet, it also remains one of the most confusing and misunderstood processes for early-stage founders. Many entrepreneurs assume that investors are looking for groundbreaking ideas,…